Knitwear production has been our family business for over 60 years. Founded in 1953, Madiva is a family-owned firm, born from the commitment of Alfio and Iside Botta and currently run by their son Roberto, who, in turn, has been supported for some years now by his two daughters, Paola and Giulia.
The company is located in Valdengo, an area in the surroundings of Biella, the renowned wool capital, and since its origins Madiva has specialised in the manufacturing of premium quality Italian underwear. In the last 10 years, it has focused on retail distribution both in Italy and abroad, creating a new brand: ARTIMAGLIA. The approximately 8000 square metre plant houses the entire production cycle: from weaving to the finished product. Only for finishing do we outsource to an external supplier who, however, operates in our same area. Once manufacturing is complete, the fabric returns to the company for cutting and tailoring.
What about our company’s flagship? The real, fully-fledged Made in Italy, backed by ethical and moral reasons. We manufacture knitwear apparel of the utmost quality, guaranteed by employing exclusively first choice fibers; and we do that right here, in our plant. Biella, the wool capital. Being born and raised in Biella implies preserving, under all circumstances, the love for a properly done job, as well as being able to benefit from a know-how which has taken shape and constantly evolved over the years. We continue operating in the surroundings of Biella in the name of our profound connection with its territory: we want to keep traditions alive. Managing a local production process allows to monitor the product quality and to work ensuring reliability and satisfaction to our customers.
Behind each of our garments is a story, a human hand, an emotion. We believe in things done properly, in the tradition passed down through generations. We believe in premium quality products, love and passion are our needle and thread. We sew and scrutinise every single item so that it is perfect, just how we imagined it. Our secret is the harmony between fine natural materials, which respect the delicacy of the female body, Italian craftsmanship and a continuous search for elegance. Our collections are characterised by decades of experience in selecting materials that convey Italian refinement and taste. We are constantly conducting fashion research, striving to keep up with new trends; we use high-precision machinery and, very importantly, our staff have been highly specialised in quality control for many years.
THE QUALITY OF OUR FIBRES
![](http://shop.madiva.it/cdn/shop/files/lana-seta_00a12bec-de04-4cb7-ab36-340de7a5ffa9_{width}x.png?v=1634809456)
SILK WOOL
Madiva apparel: 85% Merino wool, 15% pure natural wool.
Artimaglia apparel: 70% Merino wool, 30% pure natural wool.
Blending these two 100% natural yarns, the result is an extremely warm, cosy and gentle on the skin piece of clothing.
MAKÒ COTTON
Makò cotton, or Upper Egyptian cotton, is widely recognised for its high quality, resulting in dense, lightweight cotton fabrics with a smooth, shiny surface.
Our cotton is light, soft, absorbent, and very resistant to wear and heat.
![](http://shop.madiva.it/cdn/shop/files/cotone-mako_{width}x.png?v=1633096393)
![](http://shop.madiva.it/cdn/shop/files/cotone-filoscozia_42b6ce74-7d27-4a0c-b281-0794052be960_{width}x.png?v=1634809431)
FILOSCOZIA® COTTON
Filoscozia® certified cotton must undergo precise manufacturing cycles on which a rigorous control can be carried out in terms of compliance with the European regulations parameters on textiles which are healthy for people and with a reduced environmental impact. Filoscozia® cotton yarn is hypoallergenic, antibacterial, hygroscopic, absorbs and disperses the body's natural perspiration and contains no soluble proteins.
PURE SILK
Pleasantness of wearing.
From this precious and elegant natural thread, the strongest known to date, comes our pure silk organzine; this is how we give life to unique, exceptionally soft and delicate items which remain cool in summer and warm in winter.
![](http://shop.madiva.it/cdn/shop/files/pura-seta_{width}x.png?v=1633096426)
![](http://shop.madiva.it/cdn/shop/files/pura-lana_93c0044e-57c0-4493-b736-56e3a48d0226_{width}x.png?v=1634809481)
PURE WOOL
Selected from Australian wools. A selection carried out by Mr Botta himself, who directly and personally controls all the yarns being processed in the Company’s own spinning department.
Our pure wool garments are lightweight, made from yarns obtained from thin and yet full-bodied veils, for safer washing. SUPERWASH treated.
MICROMODAL
FLUFFY, BREATHABLE, NATURAL
The fluffy softness of these garments will make you appreciate even more their practicality and perfect fit. The exclusiveness of the Softy collection designed by Madiva in Micromodal LENZING (world leader in cellulose fibre production) and Lycra DuPont.
The fluffy softness of these garments will make you appreciate even more their practicality and perfect fit. The exclusiveness of the Softy collection designed by Madiva in Micromodal LENZING (world leader in cellulose fibre production) and Lycra DuPont.
![](http://shop.madiva.it/cdn/shop/files/microdal_{width}x.png?v=1633096482)